Direct mail is still a great way to reach people with product offers and information. True, emails are fast and cheap to send, but it’s all too easy to delete an email. Plus it might well get weeded out by the spam filter anyway. A piece of actual physical mail is not so easy to ignore. It’s more of an event right there at the desk.
The only drawbacks are the time and cost of producing a mail shot. This is especially true for smaller organisations. Getting direct mail out of the door is a mammoth operation. Skilled staff are often pulled from other tasks in order to help stuff envelopes and get the letters out of the door. Then there are the postal costs to factor in too. It can really add up.
However, there is a smart way to get a mail shot delivered quickly and efficiently. Rather than try to handle it all in house, firms can outsource the whole operation to mailing houses. They can print and post the mail shot, which means vital resource isn’t tied up unnecessarily. The big mailing houses negotiate great terms and rates on postage, meaning letters can be distributed for a fraction of the cost compared to using the regular mail.
BTB Mailflight are the partner to use when it comes to direct marketing. They are a massive organisation that helps thousands of businesses across the country with their mail shot operations. They can manage an entire campaign from start to finish. It’s the fast and efficient way to get marketing messages to prospective customers via the traditional postal route. There’s no need to waste precious internal resources and the rates for postage are incredibly competitive. Sales letters still work. By working with BTB Mailflight an organisation can boost sales leads and find new customers and sources of revenue.
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The Article is written by btbmf.co.uk providing international mail and direct mail Services. Visit http://www.btbmf.co.uk for more information on btbmf.co.uk Products & Services
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