Landing Page Creation Tips that Work
An effective landing page is required in order to convert visitors into customers. Use these three tips and your landing page will be a real winner.
It really depends on your market, so we encourage you to test a photo of yourself, in different places, as well as anything that can lend support for your expertise. It’s really never too early to plant seeds of trust, and that is really all you’re doing. Perhaps all people want to know who they’re dealing with, and for many the photo will probably help. But never worry about that because if you’re honest, then in time people will pick-up on that. If you’re straight and sincere, in time folks will know that about you and there’ll be no problems. If you want, you can also link to your Facebook and Twitter profile on the bottom of the page, so that your prospects know that you’re genuine. However, it is best to avoid putting them in places that are potentially distracting from the most important message on your page. So much is all about your market and what turns them off or appeals to them. There are many people who just use plain hyperlinks instead of buttons, but this way you won’t be able to emphasize on the action you want your visitors to take. Of course, the copywriting call to action needs to be in place. You never want to have actual navigation buttons but rather only those links that you want the reader to click on. Look at your site from the perspective of a surfer who just landed on it, how does it seem to you?
Finally, you must test, test, and test some more to make sure that all elements of the landing page are working and which are working best. For the best results you need to test and make changes according to what you discover. You must test your headline well and test it often for your landing page to be a success. Test by rotating three or four different headlines and rating which one offers the most conversions. If your goal is to increase conversions and/or profits, this is what you must do. In conclusion, if you want to really get big results with your landing pages, then you’ll have to apply these tips and use them on a regular basis to grow, slow and steady. The more often you apply these principles the better your response will be.
As an veteran online marketer and business coach I write on many topics including how to create profitable landing pages and MLM Secrets both of these topics will explode your business and income if used properly.