5 Reasons Why Blogging is the New Internet Marketing Tool


Blogging is a concept that started in late 90s. It used to be a method to comment an existing webpage, a chance for visitors and readers to respond or express one’s opinion on the said page. What started as a single-sentence commentary has advanced into pages of personal take on just about anything and everything under the sun. As it continues to evolve, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should utilize blogging as an Internet marketing tool.

1.Blogging is easy. The simplest way to have your piece on the internet is through blogging. No skills are required. an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you merely write your views, personal account, new products, and hope that the truth behind your articles comes out and appeal your reader to also try your product. If you have a Computer and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising fill our lives, we question the reliability of promoters’ claims. However, in blogs, real people give their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You certainly want to buy a tried and tested product.

3. Blogging is free. because blogging is yet to be proven as a prevailing online advertising media, most sites see it as something to improve current marketing tools and thus offer it for free. Any chance for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds reliability. As you get more and more into writing your experiences on a particular product or industry, your readers come to understand that they can rely upon on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the development of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how engrossing your blog site is. But you need not depend on Mom to build up your readership base. Look into the following ways to create your market through blogging:

-By utilizing your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively efficiently reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an completely different subject, use your e-mail signature to give a link to the site.

-By utilizing subscription. An easy way to get your readers e-mail is to give them an opening to subscribe to your blogsite. Keep some exclusive information for your subscribers to invite readers to subscribe and share their e-mail address. Just be responsible in utilizing their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct an easy survey for your readers to understand their profile and advertising preferences. Ask consumers to share you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network -A network of blogs maybe a group of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find reliability and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another technique of creating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by proficiently using blogging as an Internet marketing tool.

Bloggingis a challenge for most people. To learn more about the best ways to be successful, visit our free ClickBank Training

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