What Is Google local search Engine Optimization?


Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.

What Is Google local search Engine Optimization?

Google local search engine optimization is the addition of local search terms to your tags and web pages. For example, if you work in Sonoma County, California and are targeting local or state visitors, be sure to include “Sonoma County” and “California” in your tags and in the text on your page. This way when searchers look for services in Sonoma County, California in the search engines, your website will have a better chance of showing up in the search engine results.

How Do I Include Local Search Terms?

There are many way to include local optimization terms. Oftentimes we as web page creator do not think like the user: we are too close to the subject matter we display on our websites. Sometimes when you know a subject very well you speak in shorthand when talking about it. Take a step back and read your web pages again. Spell it out for your visitor, using easy to understand, clear information. Realize that your visitors may not be as familiar with your message or product as you are. Get specific. If you sell blue widgets, say so in your text. If you sell primarily to a Sonoma County audience, include Sonoma County in your tags and text.

Include your local search terms, just like your typical keyword phrase terms, in your title and meta tags, headings, link text, and web page text as reasonable. Most importantly, include local information on your contact page, where your city and state location information is typically listed.

Jason Robertson writes about Search Engine Marketing Birmingham and assists Chicago SEO Services companies.

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