SEO Local Search Marketing allows search engines to inform potential new customers know that you are out there and ready to do business. This can increase visitors to your website by tens, hundreds and, maybe, thousands and if you are a global company or your customers are entirely internet based that is great news, but, if on the other hand, your business has physical premises and are lead-based, then Search engine optimisation may be the answer to your company’s prayers.
Ideally your business wants and needs to advertise locally, within your targeted area, and wishes only to attract visitors that will, potentially, become new clients.
By engineering your business website to be search engine optimised to reach only local internet users, your business stands a much greater chance of increasing your customer base.
With a Google local search engine optimisation strategy incorporated into your business website, your company can reach a market that is currently looking for what your business is selling. This approach to marketing your business, online, involves utilising keywords that point to a specific place, county or region, as well as, keywords or phrases relevant to your products or services.
By using local keywords in addition, to your business keywords when an internet user enters a phrase, including locality and keywords, Google will present these results higher on a page than websites with a more generic description. So, Lancaster toyshop in Lancaster will be placed higher on Google’s result page than toyshop would because your website is considered, by Google, to have more relevance to the searcher.
Google local search engine optimisation may not offer a business thousands of visitors, but, what it does offer is people ready to provide their custom, who are looking for the right company. Your company.
Winston Decker is a writer and professional Orange County Search Engine Optimization expert and writes for Philadelphia Local Search articles.