We all know the importance of packaging in the field of business and marketing. Wrong packaging of your products can mislead a huge population of customers and you already know how such a thing is going to impact your business. And most of the time such mistakes happen unknowingly. Now you may ask what are the ways to prevent such mistakes. Well, the best way to prevent this is first to identify them and be more cautious about them in the future. Here we are listing some common packaging mistakes that you must stay aware of, such as
Choosing The Wrong Material- This is the most common yet serious mistake. Using plastic or poor quality materials may save your cost but by using that you will hamper the quality of your packaging. Such packaging can also ruin your brand’s reputation. So it would be wise if you could just avoid using cheap quality materials and start using printed paper bags instead. This will increase your overall packaging standard.
Forget To Mention The Ingredients- Today people are cautious about what they are paying for. They always read the ingredients listed on the label before buying it. Forgetting to mention the ingredients is a common packaging mistake that can ruin all your efforts.
Putting Wrong Labels- Labels play a vital role in packaging. The label you are selecting must match the product’s type. If you are putting the wrong labels then it will make absolutely no sense. So avoid that. While putting the labels make sure it’s relevant enough to the products.
Less Eco-Friendliness- Today’s consumers are more into environment friendliness. They are much aware of harmful packaging that could impact the ecosystem they belong to. So using plastic, polythene or materials like this could become a strong barrier. Rather using printed paper bags could serve the purpose well. It could improve the impression of your brand in the eyes of valuable customers.
Too Tight To Open- If people need a scissor to open the bottle or packet then there is something wrong with the packaging which you need to fix. This could affect the accessibility of a product. After a lot of trying people will eventually lose interest in using it which is not good for your brand at all. So be cautious about the accessibility from now.
No Information About Manufacturing And Expiry Date- This is another dilemma that could be a drawback to your entire effort of packaging. Nobody likes to buy things that have no information about manufacturing or expiry dates. Be cautious about this from the very beginning and don’t ever commit this mistake.
Thus to conclude, all these 6 mistakes are serious but could be fixed if you start paying a bit more attention from now. Remember it’s the packaging that speaks about your products.