The art of persuasion is an important skill. Many people would like to be proficient at it. This art has many applications in the real world. You don’t really know marketing unless you are good at persuading people.
Your persuasion skills will help you in hundreds of possible situations. Without mastering the art of persuasion you will not be able to:
* sell your own product
* offer high quality client services
* let others understand the real value of your company and services.
People learn the art of persuasion for many reasons. The most common reasons are:
* making others agree with their point of view
* get other people to do what they want.
Knowing marketing without knowing the art of persuasion is impossible. There’s no question about it. This is why you need to learn it. And there are many ways to do it. You can do it regardless of your background.
The first step in practicing the skills of persuasion is to have someone to practice with. You need a group of people who have a common need or want. To get to them to buy your products you need a marketing strategy. This is because you don’t ask for the money before you persuade them.
You need to create a marketing strategy before starting the persuasion process. The process of defining the right marketing strategy is called proper targeted advertising.
Who is part of your target audience? It is made out of people who have the following characteristics:
* you can make regular contact with them
* they will benefit a lot from the use of your products or services
* they are either searching for your product or they know they have a problem and are willing to pay for a solution
This target audience has to be clearly defined. The more clear it is, the more responsive they will be to your persuasion. And the easier it will be for you to compose the right persuasive messages at the right time.
Start with the end in mind. All your actions should have a purpose behind them. Once you know your final destination, you can easily know what steps you should take from where you are right now. It will become a child play to persuade them. You won’t waste time with the wrong kind of people.
Don’t take it personally when people don’t want to be persuaded by you. You didn’t fail. You just talked with the wrong kind of people. They were not part of your target audience in the first place. Don’t get upset on them. Be nice with them. This approach is known as pleasant targeted advertising.
This approach will make the right people feel important. Everyone wants to be respected and feel like they have value. People will respond to this attitude. Different persuasive techniques will make your job easier at conveying it.
One stealth technique is to teach people something. Teach them about the way you do things. Let them find out about your products and services.
Humor will get you a long way as well. People like others who can make them laugh. Laughter is great because it will make them feel at home. They will feel comfortable with you.
Another important strategy is to let people get a free sample of the full product. Give them enough so they can have an opinion about it. After they get your sample, they should want more. This technique shows how confident you are in your product. You are willing to give them a real taste of the real thing. You don’t rely just on your persuasive arguments, reputation and image.
The art of persuasion includes many more similar tips. Apply these tips and you will definitely increase your revenues and profits.
For more information have a look at these
Persuasive Techniques Reviews