Become a better link builder in 5 hats


Link building really tops the list of strategies to boost your site’s rankings. A few good links can do wonders for your site. If you’ve hired a search engine optimization agency, you’ve already got a good lead on resources for building your site’s link profile. Regardless of whether you’ve obtained SEO services or whether you’re going it on your own, it’s important to know the qualities that make for a good link builder.

One of the pathways to a good link profile is improving your own attitude to link building. When it comes to link building, attitude plays a surprisingly large part. If you’re too tense, worried or uptight about building your links, you’re going to have a harder time. You also may not attract the sort of links that you really want.

To build the right kind of links in the right way, there are five hats you need to learn to wear. The ideal link builder is a mix of everyone’s best friend, a marketer, a slick salesperson, a hermit and an academic.

*The best friend hat. Acting like you’re already friends with someone can be a great method of building relationships. In business, people tend to be very formal. When trying to build links, though, you have to melt the ice a little. Approaching someone in a genuinely friendly manner can work real miracles. Note the word ‘genuine’ here. Approaching someone with fake, saccharin friendliness is a path to failure.

*The marketing hat. Negotiating for links is a lot like marketing. It’s about getting someone to do something that they might not be naturally inclined to do. A lot of subtle manipulation is required, particularly in your approach to new links. A knowledge of market research techniques also comes in very handy when you’re still in the research stages of your link building campaign. You can talk to our experts at SEO Consult about the research required for a link building campaign.

*The sales hat. To really get the links flowing in, you have to go even further than marketing. You have to develop the sort of negotiating technique that makes for a good door-to-door salesman. Knowing how to sell someone an idea and how to close the deal is essential.

*The hermit hat. A good link builder doesn’t mind being lonely. Link building is work that takes quite a lot of time, and you’re going to face a fair amount of rejection. Being able to shake it off and continue contributes a surprising amount to your ultimate success.

*The academic hat. Finally, to stay on top of a link building campaign, you need to be able to research and absorb information. All of your SEO campaign will benefit if you constantly self-educate. Regardless of whether you’re in contact with an SEO agency or not, this is not something that is generally included in search engine optimization services. Getting into the habit of research will also clue you in to any new tricks other link builders have discovered.

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