Tips for Increasing Conversion Rates on Solo Ads


If you’ve been around Internet marketing for any length of time you know how important traffic is. The thing is beautiful websites and compelling sales letters don’t mean a thing at all if no one sees them. Even though there are many different ways to get traffic to your site, ezine advertising is still the chosen method for many marketers. Placing solo ads in relevant ezine publications will let you reach out to your target market at a low cost. This marketing method is so popular because it doesn’t require a lot of money to do it.

When you send out a solo ad to a list of subscribers of the ezine you’re advertising in, they won’t really know you. You will have to work quickly to invoke trust in the audience you are addressing if you want them to respond to your offer. What’s the most effective method for doing that? Try using testimonials from customers you’ve made happy in the past. Once prospects see that you are on the “up and up” it will be much easier to convince them to become customers. Get new conversions fast with something as simple as a few well placed testimonials. Clarity if vital in your solo ad. Keep in mind that many people skim so use bullet points to make the copy of the ad easy to scan. Don’t create a huge block of text that is difficult to read, but use as many bullet points as you can. It’s important that your ad copy highlights the many benefits of using your product. Your whole objective here is to increase the conversion ratio of your ad and get a high return on your investment.

There’s no use to send out a solo ad if it gets caught in the spam filters, which is why you should always check your ad against the spam filters to make sure it’s safe to send. Don’t use any spam trigger words in your ad such as “free”, “wealth”, “get rich quick”, etc. Your ad copy needs to be carefully worded so it doesn’t trigger a spam filter and get your ad blocked.

After working hard on creating the ad and investing in it, the last thing you would want is to have to end up in the junk folder of your recipients. In summary, from the above article we can clearly come to understand why ezine advertising can work out for you and help you get the best return on your investment. While they are simple solutions that are easy to apply, they can still have a major impact on overall sales. Whether or you are a complete novice when it comes to generating traffic or an old hat, solo ezine advertising can make a difference for you.

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