I’m sure you would agree with me that marketing is the soul of business. I mean, no matter how great your products or services are, if no one knows about them, then it’s all for nothing. Digital marketing is one of the leading marketing strategies around today, and for good reasons. Recent studies have shown that global spending on digital marketing will likely increase from $200.8 billion in 2015 to about $306 billion in 2020.
You may be wondering, “what is digital marketing?” let’s see what digital marketing is exactly.
In simple terms, digital marketing refers to marketing done through digital channels. It includes all marketing efforts using the internet or electronic device. From this definition, it is easy to see why it is projected to grow rapidly, like the internet, and electronic gadgets and devices run the world today.
Digital marketing involves connecting with your audience or customers on digital channels. It takes advantage of the fact that more time is spent online these days than ever before.
There are various digital marketing tactics available today and some of them are:
Content marketing involves creating and promoting content assets for generating traffic growth, customers, lead generation, and generating awareness of your brand. Some channels that are pretty useful for content marketing include infographics, blog posts, online brochures, and eBooks.
Social Media Marketing (SMM)
Social media is one of the fastest growing platforms on the internet today, and it is only smart to incorporate it into your marketing strategy. SMM involves promoting your product, services, and brand on social media platforms. Some examples of social media platforms you can use include Facebook, Twitter, Instagram, LinkedIn, and so on.
Email marketing is an excellent way to communicate with your audience. You can promote your business and products via emails. Emails also offer a means to answer questions from your customers and audiences. Global email users are set to increase to about 4.3 billion in 2022 from 3.7 billion in 2017. This shows that there is a high potential in email marketing
Search Engine Optimization (SEO)
Another popular digital marketing strategy is SEO. It involves optimizing your site so that it would rank highly on search engines. This high rank means, you will get more visitors to your site, as it improves your visibility. Websites, Infographics, and Blogs are three of the channels that benefit the most from SEO.
Digital marketing is quite beneficial to businesses and brands today thanks to the ubiquity of the internet. It is quite obvious that digital marketing would continue to grow, so it is imperative that you join this moving train, so you don’t get left behind by your competitors.
If digital marketing is not your primary marketing strategy, then you need to incorporate it as soon as possible. This is because, most of your potential customers today, can be found in one digital marketing channel or the other.
Austin K is an blogger and influencer outreach expert at Megri Outreach in New York and London. He writes about the latest developments in digital marketing and focuses his efforts on innovating customized blogger outreach plans for brands, business and startups depending on the industry and competition.