There may be some people who assume that a content management system will serve as a cure-all to their content issues.
Internet and Businesses Online
Articles after Google’s Penguin update
Some of the consternation which was evident after the Penguin update has died away. Initially, there were several site owners who expressed negative feelings about the algorithm change.
Conversions central to feed strategy
Shopping feed management is something which needs experience, ans people new to it may not get very far with it.
Content fit for the social age
In the past, some article writing was aimed at search engines more than users. Today that strategy rarely leads to a successful campaign.
Negative SEO in the news again
It is vital for consultants to keep up to speed with developments in the world of search. A failure to keep in touch with change will soon have a detrimental impact on their campaigns.
Survey underlines management uncertainty over reputation
A recent Ipsos Mori survey has indicated that senior management in some major firms are still not consistent in their attitudes to Reputation Management.
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